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The Other Founder™ · growth agency

Your business has a founder. It could use another one.

A founder-minded growth agency bringing strategy, creativity and performance together to build and scale ambitious businesses.

Build. Grow. Together.
BEYOND THE BRIEF ✦ INTO THE BUSINESS ✦ STRATEGY ✦ CREATIVE ✦ PERFORMANCE ✦ BEYOND THE BRIEF ✦ INTO THE BUSINESS ✦ STRATEGY ✦ CREATIVE ✦ PERFORMANCE ✦ BEYOND THE BRIEF ✦ INTO THE BUSINESS ✦ STRATEGY ✦ CREATIVE ✦ PERFORMANCE ✦ BEYOND THE BRIEF ✦ INTO THE BUSINESS ✦ STRATEGY ✦ CREATIVE ✦ PERFORMANCE ✦ BEYOND THE BRIEF ✦ INTO THE BUSINESS ✦ STRATEGY ✦ CREATIVE ✦ PERFORMANCE ✦ BEYOND THE BRIEF ✦ INTO THE BUSINESS ✦ STRATEGY ✦ CREATIVE ✦ PERFORMANCE ✦ BEYOND THE BRIEF ✦ INTO THE BUSINESS ✦ STRATEGY ✦ CREATIVE ✦ PERFORMANCE ✦ BEYOND THE BRIEF ✦ INTO THE BUSINESS ✦ STRATEGY ✦ CREATIVE ✦ PERFORMANCE ✦
Beyond the Brief. Into the Business.

We Bring All the Pieces of Growth Together.

We go beyond the brief to understand your business, challenge assumptions and find smarter ways to turn marketing into meaningful business growth.

From building your brand’s foundation to driving its growth, we bring strategy, creativity and performance together to make every marketing effort count. We combine sharp business thinking, disruptive creative and data-driven marketing to move brands forward.

Different expertise. One goal.

∞Meta AdsGGoogle Ads👻Snapchat AdsSShopify◎InstagramWWhatsApp
01Growth Strategy

Growing Without a Plan? That’s Just Guesswork.

We turn business goals, market insights and customer understanding into clear growth strategies, positioning and actionable plans.

₹₹₹Opportunity lostguessing = missing
02Creative-First Performance Marketing

Stop Spending on Ads. Start Making Them Pay.

We combine insight-based messaging, data-backed decisions and continuous Meta & Google optimisation to improve ROAS, reduce CAC and drive sustainable business growth.

Insight-Led Creatives. Performance-Driven Growth.
∞ Ads Manager · Campaigns (sample)ROAS4.2xCAC₹312CTR2.8%
03Content Marketing

Don’t Just Fill the Feed. Start Building Demand.

No random posts. No content for the sake of consistency. We create purposeful content that builds brand recall, generates demand and moves your audience closer to choosing you.

yourbrandContent calendarMTWTFSS
04Branding

Looking Like Everyone Else? That’s the Problem.

We build distinctive brand identities - defining your positioning, personality, identity and messaging to make you stand out, connect with the right audience and earn preference.

YOUWhich one is you?
05Influencer Marketing

It’s Not About Who’s Famous. It’s About Who Matters.

We connect brands with the right creators, manage meaningful collaborations and build campaigns that earn trust and drive action.

★Famous · 2.1Mengagement 0.3%sales ₹0Right creator · 18Kreal audience · 8.4%sales ₹₹₹
06Creative Production

Good Ideas Deserve Better Than Stock Photos.

We shoot product photos, brand videos, reels and original social content that brings your brand to life, builds trust and gets people talking.

Shoot day · 40 setups
07Retention Engine

The First Purchase Is Great. The Next One Is Better.

We build data-driven WhatsApp & email journeys that turn customer data into repeat orders, stronger LTV and lasting customer relationships.

Order 1Order 2Order 3WhatsAppDormant 😴Win-back ↺Churn → caught, nudged, back
How we work

From first look to growth in motion.

01 · Audit

First, We Get to Know Your Business.

We study your brand, audience, competitors and data to find what’s working and where growth is hiding.

02 · Plan

Turn Insights Into a Clear Growth Roadmap.

We turn insights into a clear roadmap: channels, campaigns, content and budgets, each with a purpose.

03 · Alignment

Get on the Same Page Before We Get to Work.

We agree on strategy, priorities, timelines and success metrics before any work begins.

04 · Operate

Put the Plan Into Action. Learn. Improve. Repeat.

We execute, track and optimise continuously, adapting to what works.

Looking for the right brands to grow with

Got Big Plans? We’d Love to Hear Them.

We’re always excited to meet founders and teams who are ambitious about what they’re building. If you’re looking for people who think beyond the brief, bring fresh perspectives and get invested in your business, we’d love to hear from you.

Think we could make a good team? Let’s talk.
Got it! We’ll be in touch soon ✦
Want to build more than a career?

Don’t Just Get a Job. Get in the Game.

We hire people who’d rather build than be told what to do. If you dream of starting something of your own one day, this is your training ground, and we mean that as a compliment.

Four teams, one floor. Scroll and we’ll take you into each room to meet the people we’re looking for.

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THE TOF FLOOROverview
keep scrolling

No perfect CV required. We care about how you think, what you’re curious about and what you love creating. Show us something you’ve made or simply tell us why you’d like to be here.

A note from the founders

“We started TOF because every founder deserves a partner who cares about the business as much as they do. We don’t take briefs and disappear. We sit with you, question the plan and build alongside you.”

— Founder Tanishka
Contact us

Let’s build something.

Drop your details in the brand form above, or write to us: hello@your-domain.com (placeholder) · +91 00000 00000 (placeholder)

Play · Build with us

Put the words in order. See how easy building with us is.

Tap or drag the words into the slots. Get them right and a message appears. Three rounds, each a little bigger, just like growth.

Round 1 of 3
tap a word!

We take our work seriously, but not ourselves.

We’re a team of thinkers, creators and builders who love what we do, challenge each other and enjoy the journey along the way.

Note from the founder

We believe in building together, not building hierarchies. A place where ideas matter more than designations, ownership comes naturally and work adds to life, not takes it over.

We want people who challenge us, question things and bring their own ideas to build something we’re all proud of.

— TanishkaThe Founder, TOF
From the sets

At TOF, every shoot starts with an idea and turns into a hundred little stories behind the scenes. We love experimenting, trying things we haven’t tried before and bringing ideas to life.

Some of our best work happens when we go off-script. And some of our best memories never make it to the final cut.

— Chetan SharmaHead of Production & Shoots

So, what happens
when you join?

Work directly with founders.

You’ll get exposure to the people building businesses, understanding their challenges and making important decisions.

Remote, but never disconnected.

Work from wherever you do your best work. We value clear communication, thoughtful collaboration and accountability over sitting in an office for eight hours.

Grow with the work.

As the Business grows, your opportunities grow too. More responsibility, bigger challenges, new skills and the chance to shape how we build things.

Learn beyond your JD

You’ll get opportunities to explore different areas, collaborate across disciplines and understand how the entire business works.

REMOTE CULTURE

No office. No cubicles. No boring water-cooler conversations.

Work brings us together. The adventures, laughs and random plans make it memorable.

Maybe you’re the next Other Founder.

If you see yourself in the way we think, we’d love to hear from you. Don’t just send us your CV. Tell us what you’re capable of building.

Apply Now

Want to build more than a career?

Don’t Just Get a Job. Get in the Game.

The checklist: Are you one of us?

We might be a good fit if…

If most of these sound like you, we’d probably get along.

Open roles

No perfect CV required.

We care about how you think, what you’re curious about and what you love creating. Show us something you’ve made or simply tell us why you’d like to be here.

Your next big thing starts with hello.
Portfolio

Work that gets people talking.

A look at some of the things we’ve made. Tap any piece to open it, and hit play on the films.